Why is it important to tell a story in B2B?

B2B storytelling has the power to build relationships. The right storytelling strategy surprises the audience and introduces them to the brand.

Think about it. There are two identical brands on the market and you need their services. A brand uses a storytelling marketing strategy - how it originated, why it chose specific services, and how it…

As Michael Gerber's book "The E-Myth" says, being good does not mean you are bad at everything. If you want to start a business, you have to be strong in business, financially, professionally and really - very well in business.

Senior software manager Tony Zingale believes that software companies need to grow rapidly to survive, and the key to that growth is industry knowledge. According to him, the company's industry and commerce can not do anything different. So how do they get to…

With the evolution of social media and many technological changes, banks have changed the way they work. As online sales and e-commerce grow, so do social media, blogs about video sharing technology, and misconceptions about specific brands and products. Companies need to keep up with the changing trends in digital marketing.

The digital marketing trend in the…

Do you still think Martech does not need to improve its current team? What if.

The year 2019 is slowly coming to an end and the marketing channels show no signs of slowing down. If you are a marketer and help manage technology better, you know that technology is no longer a bonus. Try all effective options to complete the work so that customers do not enter your channel.

Here are the…

Looking for your most valuable customers with a shopping cart? Is your sales and marketing agency gathering all the information they need to build a marketing campaign for your real estate agent? Yes, if you click on start, you must know the techniques of chat marketing.

What is conversational marketing?

Conversational marketing is a personal conversation with a customer or seller to give them a better sales experience. These conversations can include talking bots, live chatting,…

The technology has helped companies travel around the world. A business trip depends on travel, as it is easier for travel agencies to communicate with customers and set up travel equipment. In addition, the need for self-sufficiency, quickly and without worry, arises more than the fact that people are moving towards their business goals instead of…

https://humanresources.report/guest-articles/digital-transformation-and-employment-the-future-of-the-workplace-in-the-fourth-industrial-revolution has been circulating in the banking and financial services sector for many years, but despite its overuse, digital transformation is still a long way off for most banks. This…

https://deck7.com/blog/intent-data-and-the-future-of-customer-analytics. So what is the value of B2B data?

Purpose information, all customer information. Notice currency includes who, where,…

https://humanresources.report/articles/big-five-blockers-to-data-science-progress-in-hr creators about five common…

https://abm.report/articles/do-you-need-bombora-what-the-intent-data-provider-brings-to-the-table puzzle. This is a type of data that gives B2B companies a competitive edge in identifying proactive prospects in high-priority accounts. It shows specific patterns of interest in a product, service, or solution. Target…

ABM influences key accounts that show buyer intent. This influence is internal (

https://abm.report/articles/how-does-influencer-marketing-enhance-abm) and aims to sway decision-makers who green-light a purchase.

In an interview with Media 7, Mark Emond, Founder & President of Demand Spring, talked about the importance of content in marketing.

“Content is at the heart of great marketing…

"The Industrial Revolution could be a time of water conservation for production. But over the last decade, the boom in technology has led to major technology changes in the workplace. Technology is prevalent in our society. It has changed the way we work, play and live.

However, with the rapid advancement in the workplace and the rapid adoption of technology,…

Now all the scams of working from home are being exposed. It's time to dump her and move on. Organizations now need to look back and evaluate the major changes in remote operations. And find out what works and what needs to be fixed.

Working remotely makes many things easier to manage. It helps organizations make the most of their resources and introduces new ways to do things that keep employees stuck at their desks. But this flexibility and convenience comes at a cost. Cultivating…

SKIFT research shows that 90% of airline marketers have cut their marketing budgets due to the pandemic. The outbreak seemed to intensify during marketing. As a result, the CMO explored limited resources and changed the course of airline companies for a few months.

CMOS find it difficult to rely on traditional finance and management, such as general pricing. which is a way to make a profit fuel consumption Accounting, investment, manufacturing and other decisions from these challenges…

More than 80% of businesses have a content marketing strategy, according to a survey by SEMrush.

Online content, which includes everything from blogs to videos to infographics, is a fundamental component of digital marketing and online brand building. And having a smart content marketing strategy is key to getting the most out of your content.

A range of marketing companies offer…

Internal linking is a great way to build a great website experience for site visitors and search engines, leading to search engine optimization (SEO) and having a lot of fun for you.

Let me explain.

What internal link building?

An internal link is a link on a website that points to another page on that website.

So for example, let's say my website is deck7.com.com. I have a page about our SEO services, and the URL to that page is deck7.com/search-marketing-services. On…

What is corporate travel management without a winning SEO strategy? Quite irrelevant and unnecessary. Not only is the corporate travel industry one of the fastest-growing areas to work in, but it also includes a large number of different business models, including airlines, business travel agencies, and so on. This makes it more and more important to invest in SEO campaigns…