ChatGPT is the current industry leader, and the first chatbot that set the scene on fire. It's powered by OpenAI's GPT-3 and GPT-4 models, and it's surprisingly flexible and very easy to use. Learn how to use ChatGPT, understand how it works, and discover how to use it to write marketing copy, do market research, or write sales emails.

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HuggingChat is the open source alternative, receiving contributions from many developers on Hugging Face, the collaborative AI platform. I've found that the accuracy isn't as high as the two mentioned above, but it's interesting to see how it feels by comparison.

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Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers.



While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable… Continue

Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining both paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities.



So, what does this type of digital marketing mean?



Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s… Continue

Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action.



The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it.



In the broader… Continue

Affiliate marketing is one of the popular ways people make money online these days. If your affiliate program is successful, you might earn quite a decent passive income.



Basically, affiliate marketing is a type of digital marketing where a person partners up with other businesses in order to receive a commission for the traffic s/he generates for this business. Imagine this: you put a link to an external website on your own blog or website. Every time a user proceeds to this… Continue