The real expectation of an entry-level car buyer was to have a car that is not only comfortable and safe but also pocket-friendly. Since this was a seller’s market, the availability of products created this misconception about an entry-level car buyer.

The Renault KWID not only understood the latent demand of entry-level car owners but also fuelled their…

Sensing this supply-demand gap, Renault launched its entry level marvel, the Renault KWID in 2015. Inspired from a fresh design philosophy, this India specific car changed the market dynamics completely. Knowing the latent demand for SUVs in the Indian market, the Renault KWID sported an SUV inspired look, spacious interiors, 2 engine options and loads of features…

It was quite easy for my family to fit into my old sedan when my son was young. But now after he recently got married, I suddenly felt that my sedan has got smaller and we need a bigger car. We are three generations, my parents, my son and daughter-in-law, my wife and I, all staying in the same house. We own a small manufacturing unit that my father had started some years ago. Through the years, business grew and he finally retired from active day-to-day management of the unit. Now he along…