Best Content Marketing Platforms for 2023

Content marketing success lies in consistency & creativity. How are content marketing platforms easing content management & lowering the stress of marketers? Post-pandemic, marketers are observing technical revolution and business transformation across the globe. The motive behind the whole transformation is to retain the consumer base and attract new ones. Marketing strategies are built around new ideas and tech innovations. Discover…

How to Repurpose Content for Email Marketing Campaigns

Email marketing campaigns have always been one of the most effective ways of marketing. How can one re-purpose their existing content to use effectively in emails? Ever since Bill Gates wrote his 1996 essay, ‘Content is king’, it is a phrase that’s often emphasized. If you do any sort of marketing, then it…

Crafting the perfect B2B Marketing Plan

B2B marketing can increase the overall turnover of any business. The catch is to craft the perfect B2B marketing plan according to your need. It’s an exciting time being a B2B marketer. Tech advancements have changed the landscape for good, also how you build B2B marketing plans. You get straight to the point and keep it informational. B2B…

Guide to Measuring Your Video Marketing Efforts

Businesses have various marketing channels, one of them being video marketing. Are there any metrics to measure the success of the strategy? Marketing is how companies drive sales, generate leads, and drum up brand awareness. Over 86% of businesses told Wyzowl that they use video marketing as part of their strategy. So how do you measure the success of your…

Develop a Successful Marketing Automation Strategy

Marketing is complex and there are many steps involved, especially with online marketing. So how do you simplify and make marketing easier? So how do you simplify everything? How do you make marketing easier? The answer is automation. We’ll break down what it is below, and how to develop marketing automation…

Best Video Advertising Trends for 2023

Marketers are pushing their brand advertising with more creative video content to make a difference. Are you prepared to catch the video advertising trends 2023? Nowadays, marketers are using short visual content to attract consumers. But the key to advertising lies in consistency and more engaging video content. Video advertisements are done through…

Martech Interview with Xun Wang on Technology Innovation

Businesses strive to make their presence in their target markets. In a Martech interview on technology innovation, Xum Wang shares light on Is there a technology that can support this effort? The rise of data technologies has enabled marketing software to be more efficient than ever. We are no longer constrained by only…