The year 2021 is coming with a lot of expectations. The businesses are also geared up to welcome 2021 with new strategies and approaches formulated during months based on the experiences and findings during a yearlong Covid-19 crisis. Addressing the changed perspectives, requirements, preferences, and buying behaviours of customers in the most influential way is the biggest…

Ways of communication always been evolving

I am 32 yrs old. I am a 90s kid and I feel I am living in an era of change. My first memory of television was a box with back and white picture quality. I had seen PCO located near Paan shop in my village. Akashwani was the only radio that was there. Many more such things were there that you can’t see right now around you. The way things changed. In the way the communication.

All these things that I had mentioned above was a medium of…

Hiring a PR agency can be one of the ways.

Who does not want to get covered by the media? Who does not want that people should get to know about them? Everyone loves media attention. But attracting attention from the media can be a task for many people.

Either for personal/Individual branding or corporate branding, for both, media coverages are useful.

How does media coverage play a role?

Look, let me make it simple. For centuries, human loves stories. Human’s interest in…

PR agency helps in building a strategy around the brand.

Can a car run on a single wheel? Is it even possible? Is this sounding absurd to you? Look, most of them think that PR is about just a press release. They will get one press release covered and, then everything is sorted. No, it’s an entirely wrong concept.

Public relation is about the strategy that builds a brand. It’s about planned communication and developing the tactics to reach the target group. Having said that it is…

• Twenty7 Inc.

• December 2, 2020

• Case Study

• 0 Comments

By: Nilay Ankur

Have you ever been in awe, mesmerizing by the Amul Butter advertisements? Many who think that moment marketing is a phenomenon of the recent digital era, can go down the memory lane and revisit the illustrations that came on the butter packs, taking about the trending topics of the time. It clearly can offer an intensive case study for the current brands indulging in moment…