To SELL your products or services effectively online, you will need to set up your online platforms for transactions and taking payments. You will need to decide which platforms you will be selling and presenting your products on, such as your website or social media platforms.



Just a few decades ago, doing business by computer would have been science fiction. Even today, some companies still prioritize brick-and-mortar stores; some businesses, like plumbing, must do work… Continue

Purchase intent helps you make efficient decisions across other areas of your business. For example, if you have a rough estimate of whether and how much your customers are willing to buy in the immediate to near future, you’ll be able to predict your inventory, minimize waste and optimize costs by understanding purchase intent.



Consumer intent is one of the most powerful tools you have for understanding your customers. It’s far more revealing than demographic factors such as your… Continue