Whether you're going the in-person or virtual route, organizing a conference is no easy task. Large-scale events can do wonders to improve your company's bottom line. They attract new clients, serve as a place for networking, and set your business up as a leader in your industry.

All that said, a poorly organized event can be detrimental to your brand. There are many moving parts and even more ways to fail. So, how do you…

Years ago, I joined my first virtual meeting. The host started with the dreaded icebreaker: "your name and what you hope to get from this program." read…