Logos influence our decision to open an email and how we evaluate the relevance of each communication. Using branding rules and visual clues present in logos, Brand Indicators for Message Identification or BIMI tries to make it simpler for us to immediately identify key information within emails.

Users have become increasingly sceptical in the recent years about the validity of emails, which has become a huge concern for organizations battling spam.…

Gmail now supports BIMI in its entirety. Here's how you can get BIMI set up in your email program.

Gmail has officially stated that it has rolled out universal support for BIMI after a year-long experiment to push the adoption of enhanced sender verification.

BIMI or Brand Indicators for Message Identification is an industry-standard that aims to enhance the widespread use of email authentication in the ecosystem while also giving senders a method to provide a more immersive…

DomainKeys Identified Mail (DKIM) is an anti-tampering technology that protects the security of your email while it is in transit. DKIM checks the email's digital signature to see if it was sent from the domain it claims to originate from.

DKIM validates your communications in two steps. The first operation occurs on a server that sends DKIM-signed emails, whereas the second occurs on a receiver server that validates DKIM…

Email marketers are always on the lookout for the ‘holy grail’, the one tip that will increase their exposure among potential subscribers and increase the number of times their message is opened. While there is no single solution (despite what many providers claim), there is a new standard that can help your company stand out in a recipient’s inbox.

BIMI stands for Brand Indicators for Message Identification, and it's a new…

It's only logical to use DMARC to avoid email spoofing. Nobody wants spam emails from a spoofed domain, which may easily lead to a successful phishing attack or a breach of company email channels. However, for domains that don't transmit or receive an email, have you set up DMARC? It makes sense for facebook.com to also own facenook.com as an insurance policy against phishing campaigns and attackers.

Turn off Mailing for…

If you’re an email marketer or somebody who exchanges a lot of emails daily, chances are that you’ve already heard of BIMI and what it does. Following a substantial increase in usage throughout the second half of 2020, BIMI may soon become a must-have email marketing tool. Before we crunch the numbers further, let’s quickly look at the workings and definition of BIMI.

BIMI

BIMI or Brand Indicators for Message Identification…

BIMI stands for Brand Indicators for Message Identification, and it's a standard for attaching your company's emblem to verified emails. This aids in the development of subscriber trust and brand recognition.

When, and only when, a valid email from your firm is received, the BIMI standard ensures that your brand logo is displayed alongside it. In addition to DMARC protection, BIMI helps guard against consumer phishing…

Email marketing is the use of emails to advertise a company's products and services while also incentivizing client loyalty. It is also a method of informing consumers on your email list about new products, promotions, and other services.

In the fiercely competitive cyber world, it is necessary that you do your marketing well but, at the same time, pivotal that you’re aware of the basic security measures to safeguard your email sending habits.

So what are these security…

DomainKeys Identified Mail (DKIM) is an anti-tamper protocol that ensures your mail remains secure in transit. DKIM uses digital signatures to check whether the email was sent by the domain it claims to be from.

DKIM uses two actions to validate your messages. The first action takes place on a server sending DKIM signed emails, while the second takes place on a recipient server that checks the DKIM signatures on incoming messages.…