Granular monitoring of data and trends in consumer behavior has always been important to planning. Given the unprecedented nature of the pandemic and the profound changes it is causing, we believe that harnessing imagination may be just as critical.

Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson.

The poll also found that influencer marketing is the…

Starting a small business is an exciting time. But consider that the startup funds don’t all have to come from you, the business owner, or through a regular bank loan. There are ways to take some of the strain off your finances, either through investors who only earn money when the company makes a profit, or loans with lower interest rates.

Whether you’re crowdfunding or leaning toward the private investment market, choosing the right startup investors can make or break your company.…