For SAAS businesses, it is important to have a freemium model that produces trials. However, Indian SAAS companies have largely not leveraged this in their go-to-market approach, especially for B2B lead generation. If you are a SAAS based solution provider, the first thing you should do is create a seamless freemium activity for B2B lead generation.
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Linkedin for B2B businesses is one of the most fundamental tools for lead generation. However, it is also the most underrated and confused among B2B marketers. Most LinkedIn lead generation companies handle it like any other social media platform (Facebook, Google, Instagram) and center on maintaining an account, posting regularly, and running ads. While such an offer might get you ‘views’, ‘clicks’ & ‘like’ and ‘engagement’,…

The decision to outsource your lead generation depends on your organization's stage, the quality of your product, the size of your sales team, and the current sales funnel. It operates better if you have a clear understanding of your target segment and value statement. Well established products and services do a lot better than bespoke consulting services. Finally, if you have an actual sales…

Creating a demand generation process for B2B Saas Companies requires significant planning and iteration. It is necessary to first clearly identify the purpose of saas demand generation. While the eventual goal might be to get people to give to your offering, you might want to focus your demand generation on either fixing up demos, inducing trials, or getting people listed on your platform. You’ll have to build a process to respond to initial interest with engaging content that will nudge the…