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Michael N's Blog – October 2018 Archive (1)
Is Digital Marketing The Most Trending Thing Now?
A digital-marketing plan shouldn't be designed on its own and simply tacked on to the overall marketing and sales strategy; digital and traditional media planning should be fully integrated to reflect the integrated, multichannel nature of the consumer decision journey” (Exhibit 1). Integration requires strong signaling from management teams—bold, visible moves that highlight digital marketing and sales as priorities for the organization. One such move might be to set ambitious spending…
ContinueAdded by Michael N on October 4, 2018 at 6:00am — No Comments
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