If you have started a business, it is highly likely that you have a website up and running as well. In today’s world where people mostly shop online, not having a website means losing out on potential customers. So, building a website for your business should be a priority if you haven’t reached this stage yet. However, a website alone won’t increase your sales. There are millions of websites on the internet, so finding yours will be like finding a needle in a…

SEO and SEM are often confused with each other. People consider them to be the same thing. While they have lots in common, they aren’t interchangeable terms. In fact, SEO is just a set of tactics that falls under the umbrella of SEM. On the other hand, SEM is a broad term which encompasses various marketing methods used for Search Engines. These marketing methods include SEO, PPC campaigns and Advertising. Thus, SEO is one of the marketing tools used for doing…