Social media marketing is the exercise of social media platforms and websites to encourage the product’s service. In today’s world, social media marketing has become more popular for both practitioners and researchers. It helps the manager build engaged audiences, where they used to spend time creating multiple sources of traffic that continually bring in customers.

Social media marketing is a…

In today's market, any business's online aspect is of utmost importance for a company's fast growth and increased sales. Through the internet, any business can reach out to thousands of potential customers in a short time. This reduces customer acquisition costs significantly for a business. This phenomenon of online marketing is perhaps even more applicable for small and local businesses. These companies are typically start-ups or locally-owned enterprises that rely on a steady flow of…