MarTech Interview with Arsen Avakian on Digital Media

Arsen Avakian, Co-founder and CEO, Cooler Screens highlights in an Martech Interview on Digital Media use cases of digital media opportunities driving growth and introduces us to the product features of the Cooler Media Platform. Brands can tell their story digitally, which creates an opportunity for…

Perfect Customer Journey with AdTech and MarTech

The focus on digital channels and content has led to the convergence of AdTech and MarTech. It only makes sense to combine the power to spark engagement at all stages of the customer journey with AdTech and Martech. But how can you connect the two for personalization? To serve your customers better, you need a…

Benefits of AI in CyberSecurity

AI is increasingly integrated into businesses and used across many applications. What benefits does AI have for cybersecurity? In this article, we have highlighted various benefits of AI in cybersecurity. Cutting-edge technologies influence our lives, and there is a greater chance that anyone, including businesses and individuals, may become the target of a…

Predictive Analytics in Marketing

Marketing ran on intuition and hunches for years, but the digital age demands something more solid- predictive analytics in marketing. Modern marketing is all about making sense of data, and predictive analytics empowers you to do that. It helps you leverage AI to predict future marketing patterns and trends. AI and machine learning allow brands to process…

MarTech Interview with Matt Swalley on AI in advertising

Matt Swalley shares insights in Martech Interview on AI in advertising & tech-oriented advertising, the role of machine learning in business messaging, and the role of AI in advertising. Creative is now the main lever for distribution, and the only way to continually improve performance and adapt to…

Your Guide to Virtual Private Network (VPN)

A VPN establishes a secure connection between you and the internet, providing more privacy and anonymity. In this VPN Guide, you will learn what a VPN is and what are the benefits it offers for your business. Why should you have a VPN service for your business? With advancing technology and the growing use of the internet today, the use of digital platforms for business…

Tech Enablers for Building Content Operations Framework

A content operations solution gives businesses the agility to perform and respond at a digital pace. Which tools can you use for building a content operations framework? Your goal as a marketer is to deliver exceptional customer experiences. Sounds simple, but we all know it’s an incredibly complicated process…

Top Customer Intelligence Platforms in 2022

Customer intelligence Platforms empower brands with informed decision-making. But how can you choose the right tech for your business? Customer intelligence is using data to create more granularity in every aspect of your business, delivering a delightful customer experience.

Top 3 Customer Intelligence Platforms - As marketers and…

Guide to Cyber Threat Detection and Response

With rising threats, organizations are now searching for more effective data protection due to the growing dangers. What benefits does a threat detection and response plan offer? With increasing data and network usage, cyber threats are continuously evolving. Monitoring network activity for any issues or comparing network activity with known…

MarTech Interview with Zach Cutler on PR Technology Solutions

Co-Founder and CEO of Propel, Zach Cutler highlights in an Martech interview on PR technology solutions that Propel offers and gives a sneak peek into their recent developments. They will continue to work day and night to be the innovation leader in PR technology, rolling out features that are years…

Programmatic Drive Breakthrough Business Results

Programmatic advertising has become a go-to technology to reach people with relevant messaging. According to a popular meme, it isn’t the C-suite who has led digital transformation at most companies—it’s done by COVID-19. How can programmatic advertising drive business results & advertisers push contextual targeting beyond its…

Outsourcing Your Business Marketing to Expert Agencies

An agency with talented professionals can help you with your marketing. Any marketing webinar will tell you running a business isn’t the same as advertising it. Here are reasons to outsource your business marketing to agencies. Crafting this core message in-house takes skill and experience. More importantly, it can cost you.…

Synthetic Data is an Ethical and Renewable Alternative

Synthetic data’s potential to train AI systems is vast, and it helps to break down barriers to innovation. How can businesses access precisely annotated and privacy-compliant data? In 2006, the British mathematician Clive Humfry coined the now-familiar phrase, ‘Data is the new oil’. However, 16 years from his pronouncement, the realities and consequences of this “new oil” have caused many to turn to a renewable alternative to…

B2B Email Marketing 101

If you’re in the B2B space, you must already understand how important B2B email marketing 101 is, but why isn’t it working out for most marketers? As email marketers and copywriters, you want to craft emails that people love to read. It’s time to harness the power of email, and this blog post will help you achieve that! You can’t create emails for the heck of it, and in case you…

Marketer’s Guide for Optimizing a Data Warehouse

Learn how to setup & optimizing a data warehouse for your business and proven strategies to overcome challenges affecting data warehousing success. The range of marketing tools used by the average business to collect user data is steadily growing. There are several ad solutions, CMS, and social media platforms…

PepsiCo Martech Leader Unveils Marketing strategies

Jerome Tillotson highlights on PepsiCo Marketing strategies & three game-changing technologies that brands need to invest in and bring together. According to a new eConsultancy report, in partnership with Cheetah Digital, entitled 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in…

Top Virtual Assistant Companies 2022

Virtual assistant services help business owners, executives, and entrepreneurs outsource time-consuming tasks, saving them time and money they can use to run their businesses. Let us take a look at the top virtual assistant companies in 2022:

Pega - Innovative Software Provider, Pegasystems is one of the leading Intelligent Virtual Assistants provider.…

A B2B marketer’s Guide to Webinar Marketing

No better marketing technique demonstrates your expertise & thought leadership and generates quality leads for all funnel stages than webinars. Webinars help your business deliver tremendous value to your ideal audience, accelerating your pipeline while keeping the attendees engaged. This blog post will be your go-to B2B marketer’s Guide to Webinar…

Top Social Media Monitoring Tools

Social monitoring is on the rise because brands want to know what the customers are speaking about them. But the question is how to do it right? Social monitoring empowers your brand by helping you keep track of the messages that directly mention your brand and respond to those messages accordingly. Here are some of the best social media monitoring tools to…