With the ever-changing industry, the technological penetration, and increased awareness, the public relations sector is set to enter new horizons of prominence.

In the past decade, PR has undergone a tremendous change. And with 2020 marking the end of the decade, the world of Public Relations brims with immense potential and has proven itself to be a quintessential part of the organizational structure.

Looking back at the evolution of the industry, PR has come a long way ahead.…

You should stop getting your marketing done immediately.

Yes, it sounds crazy right. But Marketing is not good for your brand. I am saying it with a reason. Marketing without strategy is not going to do any good for your brand. Only strategic marketing can be beneficial for your brand.

At this moment, every brand is looking to cut costs. The cost-cutting is happening due to the pandemic. This pandemic did not only check our social life, but it has chocked the economy as…

Covid-19 downtime has posed several complex challenges for the businesses to survive, sustain the growth, and to improve the prospects for the future. Covid-19 pandemic has changed the buying and selling behavior for B2B and B2C. The only trustworthy way that has been the growth roadmap for every size business for over the years is to increase the visibility in search results ensuring the best UX. Covid-19 pandemic has increased the dependency of businesses upon the online marketing…

Public relations agencies have started to innovate new ways to make the PR strategy more effective to take on the Covid-19 downtime as a challenge. The businesses are struggling to soften the impact of the coronavirus outbreak; on the other side, buyers are also changing their priorities and buying patterns to cope with the new financial challenges that emerged after Covid-19. Therefore, it is high time to review your PR strategy and to make it addressing, impacting, engaging, convincing,…

The PR hacks from the best pr agency in Delhi will save your time and money both.

At the time of COVID- 19, businesses are suffering financially. In the recently published activity, the GDP growth has seen 40 yrs low. The GDP stands at -23.9%. This news is worrying for the nation. The current situation is the worst phase for many businesses. Businesses like Hospitality, Event, and others are facing big-time trouble. Many startups are also facing trouble. Hence as a best pr agency in…

It is more than that; it is about creating unique stories.

What many people understand about the publicists is that we are the bridge between media and brand and, our job entails passing the brand information to the journalists. But this is not true. Our job does not only entail passing of the information to the journalists. It also has a lot of other facets.

I am going to list down five major job roles of PR people.

Research- Research plays an important part in the PR…