What is a Virtual Assistant?

Virtual Assistants have helped SMEs achieve productivity and gained relevant organizational skills as self-employed workers. By understanding customer needs and losing the robotic tone, VAs have gained popularity. In this article we will look at the top virtual assistant companies in the world.

Well, the answer is simple. These Intelligent Virtual Assistants are…

AI: Friend or Foe for Creative Functions?

AI is reshaping just about every single business function from finance to sales to customer service and beyond. Is automation a threat to creativity as we know it, or an opportunity to expand our horizons?

It’s no secret that artificial intelligence (AI) is reshaping just about every single business function from finance…

Martech Interview with Diego Bartolome on Customer Support

Diego Bartolome, CTO at Language I/O highlights in an Martech interview on Customer Support and the most exciting topics in MarTech and gives a sneak peek into their recent developments. The innovation pace is extremely high and even if many new technologies and solutions fail, leaders need to think outside the…

Importance of IAM in Cloud Security

IAM’s role is to ensure total cloud security for businesses using regulations and several verification stages inside a predetermined framework. How does IAM address the need to ensure the right access to resources? In this article, we will analyze the importance of IAM in cloud security and why the Identity and Access Management domain is the most important…

Reasons why marketing proposals are declined

Measuring financial return on influencer marketing campaigns can create an organization's satisfaction. Social Network Video ad spending is increasing because video consumption is dominating internet traffic, much of which is driven by proper marketing proposal for “influencers”. But can you measure what drove that recent uptick…

Martech Interview with Rytis Lauris on Automation

Rytis Lauris, Co-founder & CEO, of Omnisend talks in an Martech Interview on Automation about how businesses can remain competitive, agile, customer-centric, and collaborative in this ever-changing landscape. Automation means you don’t need to find the time to do something, and you haven’t got to manually send…

Boosting Ecommerce Conversion Rates with Lifestyle Product Images

Alexandre de Vigan, Founder & CEO, infinite gives some strong tips to boost the Ecommerce conversion rate of lifestyle product images. Many elements can influence the conversion rate including price, shipping costs and time, testimonials, and more, and visual merchandising is playing a…

What is Cryptography and its Types?

Cryptography is used for user authentication and safeguarding data against theft and modification. How do you strengthen your brand by securing data against hacking? Nowadays, computing systems have a close relationship with humans. However, you might wonder how businesses protect their data and how your banking activities are kept private. “Cryptography” is the answer to each of these questions. In this article, you will learn- what are…

How Data Visualization helps in Marketing

Marketers are now collecting more data than ever. But, how can they sort this data better for powerful insights? Data visualization is the way to go! In a data-inundated world, it’s onerous to make informed marketing decisions. Data visualization in marketing can help marketers make sense of crucial data. Businesses are now drowning in data.…

Customer Engagement Strategies for 2022

Companies can’t separate satisfaction, retention, and loyalty from customer engagement anymore. Around 65% of consumers say they would be long-term customers of a brand that provides a positive CX. By focusing your company’s efforts on driving customer engagement. The importance of establishing customer engagement strategies is non-negotiable…

Top digital asset management techniques 2022

Managing digital content may seem daunting. But with the right system and techniques, you can create new opportunities swiftly. DAM makes it easier to collaborate and keep all the assets such as images, videos, and other collateral organized in one place. Top Digital Asset Management techniques are the process of centralizing all the…

How AI help Spotify for Picking Next Tune?

AI, ML, & NLP have been playing a major in personalizing the content being delivered to the audience, and Spotify is one the leading innovators in deploying the same. Today, Spotify is the world’s most popular audio streaming subscription services with 320 million users – that included 144m subscribers across 92 markets. Since, the time of the launch, with…

Martech Interview with Amnon Mishor on AI-Centric Technology

Leadspace Founder and CTO, Amnon Mishor sheds light in an Martech Interview on AI-Centric Technology with how technology is upgrading the marketing sector and how they are preparing for an AI-Centric world. AI can dramatically improve the world we live in, and we have to shift the general paradigm to that, which requires…

Importance of Data Fidelity in Driving Ad Strategy

The Role of Data Fidelity in Modern Media Management - In the increasingly complex and ever-evolving world of performance marketing, advertisers rely on clean, accurate, and comprehensive data to evaluate and improve campaign performance. Trusting performance data and the way it’s managed is described as “Data Fidelity.” Data…

Are IoT Devices Boon or Bane for Enterprises?

The trend today is to have everything on the cloud, and this is the direction IoT Devices and technology is moving. Even hackers can breach the data stored by manufacturers to collect a mass amount of personal information.

The digital revolution has transformed the lives of millions of people. E-files have replaced physical documents, email has replaced…

How Marketing Request Forms Help Businesses Become Successful

A message request form system streamlines and centralizes things. How can marketing teams use request forms to speed and streamline the request processes? Marketing teams need to be skilled in everything from data analysis to creative writing to livestreaming. All in all, it’s a big job, with a lot of moving parts. Modern marketing is a complicated business. Any marketing campaign needs a multi-faceted strategy, usually…

The Power of Sales & Marketing Automation

It’s high time brands broke down the silos between sales and marketing. Both the teams rely on automation, but how can it create alignment? When brands take a revenue-oriented approach, a co-action of sales and marketing automation can help close the high-value accounts much faster. This blog post will elucidate how automation can bridge the…