Long ago we talked about leads and their importance in any online marketing strategy, especially in eCommerce. We then mentioned 'lead nurturing' as a key lead strategy that we would discuss more extensively.

And since what is promised is debt, today we are going to dedicate the post to talk about lead nurturing. If you have read previous posts of mine, you already know that the use of English names in marketing is something that I don't get along with.

Face that stays on a…