Martech Interview with Katya Vakulenko on Digital Marketing

Katya Vakulenko, Founder, Soup Agency talks in an Martech interview on Digital Marketing about the top digital marketing metrics to measure this year and what traits every marketer must have in this digital age. Having a catchy subject line is the first factor that impacts email CTRs as you want viewers to…

Top RPA Companies in the world 2022

RPA is expected to transform the business industry with its intelligent automation capabilities and adding agility to the business processes. With these and other such best RPA tools and solutions, organizations can empower their employees to focus on the more important tasks over mundane activities! Let's take a look at the Top RPA companies in the…

The Ultimate Performance Marketing Guide for 2022

Search with intent data will increase visibility and traction for your brand. SEM is a bit of both science and art. Ideally, your budget shouldn’t be over 30 percent of your Customer Lifetime Value. Choose the right keywords according to the search volume and intent, and be creative enough to stand out and catch your audience’s eye.…

Tackling Issues of Data Privacy in Marketing Landscape

Let's explore the major marketing challenges in the new era of consumer privacy and discover guidance to help you overcome these issues. Marketers are obsessed with statistics. Over the last decade, customer data collection, usage, and regulation have evolved dramatically. It allows marketers to personalize campaigns and communications to the individual customer. This is termed data-driven marketing, and it won’t be possible…

Must know Powerful SEO Trends in 2022

As most businesses know by now, Search Engine Optimization (SEO) is critical in attracting consumers to their online platforms. However, SEO is constantly changing, and you need to stay on top of the latest trends in order to ensure your content strategies are effective. Below are the top SEO trends in 2022 to keep your traffic and keyword rankings…

Top RPA Companies in the world

RPA is the buzzword for most trends in the business world. The article focuses on Top RPA Companies in the world with their expertise to meet the requirements. RPA is the software technology that is behind the building, leveraging, and managing the software robots that emulate human actions. Robotic Process Automation aka RPA is the disrupting technology that is now…

Martech Interview with Mike Ni on Customer Success

Mike Ni, CMO at Openprise, talks in an Martech interview on customer success about the top three approaches to accelerating growth for early-stage companies. Marketing, sales, and customer success have to embrace that cross-departmental alignment and make it a priority to always work with shared data.

CRM and marketing…

Top Customer Engagement Strategies for 2022

Customer engagement is foundational to an excellent CX. But what sparks customer engagement, and how can you connect with them in a saturated market? top Customer engagement strategies 2022 is foundational to an excellent CX. But what sparks customer engagement, and how can you connect with them in a saturated market?

The customer…

Five Ways Chatbots Can Make Business Better

Chatbots have turned out to be a reliable support for customer engagement. Calls and emails were a huge part of customer service for the longest time. But what more can we expect from employing them? Businesses achieve excellence with customer satisfaction. But with increasing customer expectations, chatbots for business are a great…

Ultimate Performance Marketing Guide for 2022

Marketing is no longer an auxiliary function- it now drives new opportunities and solid performance. How can you optimize your marketing for efficiency? Performance marketing guide allows you to track marketing progress in real-time and optimize your campaigns for the best results. In this model, businesses/advertisers only pay for…

Power of mobile marketing in a cookieless future

There’s a growing body of evidence, suggesting that people are more obsessed with their mobiles than ever before. For marketers and brands, this obsession translates into incredible opportunity, especially as the third-party cookie crumbles and relationship marketing emerges as king of the mobile marketing in a…

Song 'Meri Jaan' From 'Rk/Rkay' Brings Audience Closer To Film's Theme, Characters

The soulful song 'Meri Jaan' from ‘Rk/Rkay’, the upcoming behind the scene drama, 'Rk/Rkay' was released on Wednesday. The song stars the entire cast of the film and has been composed by Sagar Desai.

Bringing the audience close to…

Top Sales Enablement trends for the year 2022

The positive experiences customer have with your organization drive referrals, boost retention, and enhance customer satisfaction. Here are best sales enablement trends to watch in the year 2022! In one place, the buyers get access to all the content relevant to that particular conversation, helping your brand support their…

How to build Powerful local marketing strategy

Mobile searches drive purchases and store visits. With a large chunk of people finding and trusting brands online, powerful local marketing strategy has the potential to make or break your business.

Local SEO - The first step is optimizing your website for local search and enhancing your brand visibility. Follow local SEO…

How to build Powerful local marketing strategy

Mobile searches drive purchases and store visits. With a large chunk of people finding and trusting brands online, powerful local marketing strategy has the potential to make or break your business.

Local SEO - The first step is optimizing your website for local search and enhancing your brand visibility. Follow local SEO…

Martech Interview with Tarah Darge on Martech tools

Tarah Darge from Move sheds light in an Martech interview on Martech tools & on which marketing tech tools will be vital in the future and how important clean data is for marketing ROI. What works with one audience might not work for another.

Move is an embedded recruiting agency based in the UK with…

Customer Loyalty in the cookieless age of NFTs

The proliferation of Non-Fungible Tokens or NFTs is generating hot debate and confusion. The article highlights how NFTs help drive brand engagement and customer retention? We’re seeing people spending hundreds of thousands of dollars on a digital piece of art, and brands like Dolce & Gabbana, Reebok and Gucci making headlines with their NFT investments. The proliferation of Non-Fungible Tokens or NFTs are generating hot debate, but…

Your Guide to Mobile Security Challenges

With the increasing number of mobile devices every year, the concept of mobile security is becoming more vital than ever. This article will explore everything about mobile security! Protecting your mobile devices with security software is more crucial than ever. In this article, you will learn about mobile security, its importance, how it works,…

Powerful SEO Trends you must know in 2022

Search trends evolve pretty rapidly these days, keeping pace with consumer behavior. But how do you know which SEO trends 2022 are worth adopting? Search queries decide marketing success to a great extent- they drive most of the sales and interactions customers have with your brand. There’s a breakneck competition to get on the first page of…

How To Include Live Streaming Into Your Marketing Plans

Video marketing remains a staple for today’s marketers. In a study conducted by Wyzowl, research suggests that 92% of marketers utilize high-quality video content as an important component of their strategies. However, if these companies are not creating videos in-house, cost-effectiveness goes down. The world of e-commerce has not (yet) thought of…