The company experienced 42% market share growth in its first year with its help. These commercials tell Mac's audience everything they need to know about the product without being overt -- and in a clever way. It was a breaking story across the marketing and advertising industry. Many consumers were enchanted by it, while others were confused by it — why make a temporary item so personal?
Any business can learn how to get referrals to gain new customers. Remember that just because a…
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