Today, we see the emergence of a reputation economy. Social media and review sites have opened a larger area for sharing information, including excellent and unfavourable ratings of everything. According to the World Economic Forum, a company's reputation is directly responsible for more than 25% of its market worth.

Corporate executives have prioritised reputation management, which has boosted the value of corporate affairs and the ability of professionals to make strategic…

Are you aware of what others are saying about your business online? If not, it is time to investigate. In this post, we provide you with some practical advice on maintaining your online reputation.

Best practices for reputation management online

Your reputation management plan should be based on the concepts of regularity and consistency, regardless of the communication channel. The important message and responsibilities…

The term 'reputation' refers to the process of determining one's worth. It is the group of people's beliefs about your company, and it is important because it shapes your company's identity. Customers, employees, and the market utilise your reputation to assess tangible and intangible attributes like value and trustworthiness. The better your organisation controls perception through reputation management, the lower your organisation's 'stumble rate'.

What is reputation…