Partner Portals - Creating Marketing Space for Your Business

An engaging partner portal allows suppliers to build strong partnerships that offer numerous benefits. More and more companies use partner portals - creating marketing space to help achieve growth and increase revenue. Partner portals are a powerful tool that helps to build strong connections between companies and other companies with whom they share a working partnership. If you want to increase your marketing performance…

Benefits Of Social Media Marketing

When consumers want to learn more about a company or product, they turn to social media since that’s where they will find others discussing it. In an extremely competitive market, your company cannot afford to ignore social media because of the following benefits of social media marketing.

Cost-Effective - Many social networking services are absolutely free. When compared to other advertising platforms, the expense of running a paid campaign…

Types of SEO and How SEO works

Types of SEO - Knowing how to get your brand, website, or organization found by searchers is a basic skill for a digital marketer, and staying updated on how SEO is developing can keep you ahead in the game. While SEO keeps evolving, its fundamental principles do not. There are three types of SEO.

How Search Engine Optimization works - How does Google choose what appears at the top of its search results? Google takes into account aspects such as…

Types of Digital Marketing in 2022

Digital marketing is a broad term that refers to a variety of methods for promoting business interests to potential clients. Digital marketing is a vast field with numerous specializations. There are numerous strategies to perform digital marketing depending on the objectives and goals of the organization. However, the following are the primary types of digital marketing in 2022:

Paid Social and Paid Search Advertising - Paid social…

Social Media Marketing for Businesses

With increasing users, social media is revolutionizing businesses. How can social media marketing take your business to next level? Great social media marketing for business can propel your company to new heights, building loyal brand supporters and driving leads and revenue. Social media marketing is an approach for businesses of all sizes to reach out to prospects and customers.

What is the significance of social media in business…

Most Successful Email Marketing Strategies 2022

One of the best effective ways that companies can communicate with their clients is through effective email marketing, yet most of the businesses don’t take advantage of these most successful email marketing strategies. Through email marketing, companies can reach their prospects, build and nurture strong customer relationships.

Preview optimization - While email marketing subjects are something that everyone is familiar with, the…

Ultimate Content Marketing Guide 2022

Most businesses have understood the influence content marketing has on revenue. But with the landscape constantly shifting, how do you do it right? For your customers to take intended action- you need to resonate with them. Content marketing Guide is a powerful way to boost your brand awareness, conversions, and customer loyalty. With tailored content for each audience segment, you address their needs and prove yours the right solution for their…

Benefits of Account-Based Marketing

Account-Based Marketing - Is a B2B marketing strategy in which sales and marketing teams collaborate to identify the best prospects for becoming clients & focuses on high-value customer accounts.

Benefits of Account-Based Marketing

Faster sales cycles - ABM overcomes this challenge by delivering the relevant messaging to target accounts’ key decision-makers. The B2B sales process is extensive, and there can be issues when it comes…

3 Ways to Maximize Influencer Content for Brand

Businesses are unaware that a single content can carry their marketing strategy. Kyle Dulay highlights attributes of making digital marketing successful. While influencer marketing continues to rise in popularity amongst brands, many are unaware that a single piece of influencer-generated content is enough to carry an entire marketing strategy with ways to maximize influencer content. That’s because influencer-generated content is…

Martech Interview with Nadya Khoja on content strategy

A strong organic strategy, means more visitors who you can narrow in on who already know your brand or are interested in the topics you’re covering. Nadya Khoja, Head of Content & Organic Growth at Sunnyside talks in an Martech interview on content strategy about how content plays a huge role in driving better engagement.

As the head of content at Sunnyside, building a revenue-focused content strategy to help the…

Understanding Customer Experience in 2022

Customers evolve with time. So does the way to attract them. But in 2022, what is the acronym denoting the golden path for phenomenal & understanding customer experience 2022? The world population with a mobile device is your market. In the digital era, anyone and everyone with tech at their fingertips can be your customer. Brands can sell any service or product that they want. But how do they ensure customer retention and…

The Best Marketing Analytics Tools For You

Marketing analytics tools are important for businesses to review their approaches in real-time and adapt to their customer’s needs. How do you choose the best marketing analytics tools for your business? Making important choices can be difficult and confusing. Sometimes all we need is some guidance to get started. Taking a data-driven marketing approach allows your company to improve the effectiveness of campaigns. It can enhance…

Your Guide to Digital Marketing

Digital marketing guide is indispensable for businesses of every shape and size. But how do you start implementing it to enhance the customer experience for your business? Marketing is mostly about interacting with your audience at the perfect time and place. Marketing, in general, is the process of discovering and addressing client demands. This is critical in the business setting since strong marketing activities can generate inbound leads and attract…

Martech Interview with Tom Treanor on Marketing Strategy

Tom Treanor, CMO at Treasure Data talks in an Martech Interview on Marketing Strategy about how CDPs are changing customer experiences in a digitally disrupted world and impacting the martech arena. Each company blends art and science for its own marketing strategy – creativity is what helps companies stand out, in addition to having the best data and insights possible.

With marketing becoming more tech-oriented each…

Martech Interview with Emilie Drishinski on Advertising

The advertising space is fast-paced and the digital landscape is evolving. In this interview, Emilie Drishinski shares her views In an Martech Interview on Advertising & marketing automation platforms and social marketing campaigns. Measuring impressions, views, purchases, etc. will give a brand the best place to look when it comes to what is most impactful on their ROI.

As a Client Partner at Oracle Advertising, she…

Marketers Aren’t Maximizing Their Content

There’s a new, modern playbook for your content marketing strategy: one that takes the burden off marketers and centers around the voices your audience most want to hear through a process called amplified marketing. Every day, marketers are missing out on the opportunity to maximize their content marketing strategy. Instead of tapping into the valuable audio and video content they already have, they’re relying on outdated tactics that haven’t…

Your Guide to Search Engine Optimization

Brands that invest in SEO reach a larger audience, generate more leads and revenue, and build stronger customer loyalty. How does SEO help you increase your visibility? Over the last few decades, the way firms promote their products and services has changed dramatically. With technological advancements, brands are now moving away from traditional marketing and toward digital marketing. Every facet, from content marketing to PPC, social media…

Successful Email Marketing Strategies

Email marketing is an effective way for companies to communicate with their consumers. So what are some successful strategies that businesses should try? One of the most effective ways that companies can communicate with their consumers is through email, yet most businesses don’t take advantage of some of the most successful email marketing strategies. Through email, companies can reach their target audiences, build and nurture strong…

Emerging Ad tech Trend - Programmatic Advertising

Google’s initiative to have a cookieless world by 2023 is changing the advertising landscape. But how is programmatic advertising playing a pivotal role here? As data-driven marketing is in full gear, data-driven advertising has just come to light in the last few years. With Google’s announcement to make Chrome cookieless by 2023, the focus is on first-party data. Consumer data is a necessity for advertisers. Also, data privacy and…

Why Account Based Marketing Matters

Marketers are discovering the relevance of ABM and starting to adopt it extensively. What makes ABM such a popular strategy among B2B firms? Marketing, particularly in the B2B domain, is an ever-evolving field where you must come up with fresh concepts. Account-Based Marketing is one of the newest B2B marketing concepts. It is becoming more popular among B2B marketers as part of their entire marketing strategy. ABM combines traditional short-term…