Internet marketing is the go-to trend used by businesses nowadays to attract new clients. It is an effective method for lead-generation and can get people to know about your product. There are various ways in which marketers make use of internet marketing. Google AdWords is one of those ways. As its name suggests, it is the  brainchild of Google itself. It requires you to bid on certain keywords which are related to your business. If your bid is successful,…

Any company’s online marketing strategy must involve SEO if it wants to succeed. Search Engine Optimization (SEO) uses strategies that can help a website rank higher in search engine results for queries relevant to the website. Without SEO, the chances of traffic through search engines becomes minimal and therefore, you miss out on one of the most…