Online surveys can be conducted using several methods. However, there are some very important things that should be considered if you want to create a high-quality online survey. Below are 10 things that should be considered when taking an online survey.



A skillfully planned online survey that captures customer feedback and experience will yield conclusions that can explain the difference between success and failure in a marketing strategy.



1. What is online… Continue

We have seen firms make their fair share of market research blunders over three decades of working with a vast range of companies and organizations. There are some common pitfalls that continue to be incurred by businesses to save time or think they already know the answer. Short cuts and a lack of evidence-based research can prove costly, so here’s a list of points to watch out for:



Mistake #1: Not clearly defining your market research objectives.

Misdefined research objectives… Continue