Many of us must come across a product that was heavily advertised but didn't end up making it to the market. Perhaps it didn't perform well in the market or customers didn't resonate with the product. There are a few reasons for a new product failure. For example, Coca Cola launched New Coke in 1985, which is considered one of the major missteps in marketing strategy. Coca Cola dropped the product a few weeks later and reverted to its old formula.…