Things can go wrong even in the most well-organised and well-prepared organisation. Samsung is the perfect example here. Mobile phones have exploded, passengers have been pulled down the aisle, and executives from production houses and big-screen stars have faced media criticism and enraged public opinion over the years. Such incidents jeopardise a brand's image and customer loyalty. 

Such a situation necessitates the urgent involvement of public relations and legal departments. Only…

It would be wonderful if disasters were forewarned in advance. There is no need to rush through your preparations. It is not the case, though. When you least foresee it, a crisis happens. And if you wait until an emergency occurs before beginning to prepare, you will almost certainly fail. Crisis communication planning is essential for a variety of reasons. 

What is crisis…

Using the election fundamentals with a marketing touch makes the difference between winning and losing. It is no longer feasible to use a singular medium like rallying and television for campaigning. Changing times call for adaptive measures. Therefore, your political strategies should adhere to the new standards. 

Campaigning requires marketing, promotion, persuasive techniques used in corporate…

Leaving feedback and expressing opinions has become easier with social media. Customers now have a stronger voice that controls company reputation. Managing such a vast digital landscape can get challenging, especially for small businesses. Hence, reputation management services are opted for by many organisations. 

Why should you do the same? Because even with consistent efforts, it is hard to track…

The dynamics of corporate reputation have changed since the internet advancement. It has resulted in a more open and interactive feedback environment. Taking reputation management seriously is essential, now more than ever. Many companies have realised this and are taking steps in the direction.

It is imperative if you want to keep your brand image intact. However, the digital revolution has imposed various challenges on…