No matter what the size of your organization is, nowadays, hiring a good PR firm is as essential as any other aspect of the business. PR, along with effective use of other elements of Integrated Marketing Communication (IMC) can help a business to prosper not just financially, but also in the eyes of the consumers. PR is a very powerful tool to let the world know what…

How digital marketing services helps business to keep its name in the market.

If a company is to be considered as a body, marketing must take place as the mouth of the body. Marketing has the power to put the brand name out in the targeted market. Marketing also helps a brand to communicate about unique digital marketing services or products.

It helps the…

Over the years, storytelling has become an integral part of marketing and PR and has helped brands to stand out and connect with their consumers more. Storytelling not only makes the consumers establish an emotion with the brand but also makes the brand memorable in their minds because of the emotions. Hence storytelling is very common in all facets of marketing. The…

When an organization faces a crisis, it is very important that it is dealt with in a cautious manner, else it might lead to a long-lasting impression in the minds of their consumers and other stakeholders. This is when crisis communication comes in. Crisis communication, a very important function of PR, is aimed at managing the reputation of the organization at the…

Over the years, with the convergence of media, more and more jobs have been created in the media industry. For people who aspire to work in this field, there aren’t any limitations but possession of some skills mentioned below might make things easier for them:

Good Communication Skills

Working in PR and media requires a lot of communication to be done, be…

How digital marketing approach will change in the future?

Novel COVID-19 has shifted everything upside down around the world. The world is standing together and trying to fight this situation. To protect itself and avoid the worst scenario, the Indian government has locked down the entire country to contain the spread of a virus. Since it has become mandatory for…

The entire world is going through a major economic slow down due to the COVID-19 pandemic. India is also going through the same. The economic depression has started showing some effects already. More and more people are already losing their jobs. People are from every industry are suffering from this great depression. Meanwhile, in this unavoidable circumstance, as a…

With the rapid growth of the internet and the ever-rising increase in the number of social media users, one of the things that have changed is the meaning of the term ‘influencer’. No longer are influencers limited to celebrities and just a few bloggers. Now influencers are also people on social media, who have a high follower count and have established their name…

It’s been more than a year, ever since the pandemic struck worldwide and disrupted our lives. Over this course of time, all of us have somehow managed to change with time and adapt to these sudden and abrupt changes. Brands and communication professionals too, when first struck with the first wave of the pandemic had struggled to adapt, but sometimes did so and have…

Nobody is happy at this time. Things are either moving bad or worst. There is very much negativity out there. Nobody knows how things will turn up Etc. This is what is happening all around us due to the lockdown. It seems like nothing is moving and people are stuck. When people are stuck it certainly means that businesses will also take a hit. Let’s be clear. We know…

The Sky Is Green

Public relation is a form of Advertisement!

Dog eats grass

Now, that I have your attention, let me tell you, all the statement above is incorrect. But what made you think the most? The first one, the second one, or the third one!

I am sure, first and third one. But many people believe that Public Relations is a form of…

Public Relations can help you catch up!

How many times we think before starting, and how much time do we just waste in thinking? As an entrepreneur, every individual should realize that time is limited and so does opportunities. People who strike first will reap the benefit first and that’s about it.

Then why should you choose public relations?

I mean,…

The myth about the PR impact is going burst.

Public relations is a relatively young marketing exercise. Although history is Public relations is quite old but in Indian scenario it new. Public relations in India came in the early 19th century. Before that, the practice was there but in a different form.

The entire pubic relations campaign depends on the…

With the current internet penetration, digital marketing comes with great job opportunities for newcomers

Recent years have seen a sudden rise in the use of the internet. Which was possible due to their low cost. This penetration helped businesses to reach out to the expanding consumers. Hence, opened up new doors for digital marketing. Looking at the current…

Can you think about it right now?

I clearly remember the conversation between Elon Musk and Jack ma on a platform where Jack Ma the founder of Alibaba, and Elon Musk founder of Tesla, were talking about the future of technology and humanity. A discussion that took place between two brightest minds shared some light on the future then.

Elon Musk spoke about…

Synopsis: Most of the businesses use media for information sharing, promotion, branding and others but many of these don’t get the expected results. The reason is- ‘committing some simple to do mistakes unknowingly’. Are you also doing the same?

11 Mistakes Businesses Often Make While Pitching On the News Media

The media is the most trustworthy publicity…

Synopsis: Most of the businesses use media for information sharing, promotion, branding and others but many of these don’t get the expected results. The reason is- ‘committing some simple to do mistakes unknowingly’. Are you also doing the same?

11 Mistakes Businesses Often Make While Pitching On the News Media

The media is the most trustworthy publicity…

Public relations agencies have started to innovate new ways to make the PR strategy more effective to take on the Covid-19 downtime as a challenge. The businesses are struggling to soften the impact of coronavirus outbreak; on the other side, buyers are also changing their priorities and buying patterns to cope with the new financial challenges that emerged after…

More and more businesses have started taking local SEO as important as the organic SEO to boost their performance after going through some recent survey reports. The numbers of recent surveys, conducted globally to analyze the changes in the buying behavior, highlight the increased importance of local SEO with a couple of years. Also, the Covid-19 pandemic made local…