The value of the global market research industry grew by more than $40 billion between 2009 and 2019. The industry is currently worth $73.38 billion and shows no signs of abating.



This assessment is not surprising – information is everywhere. The unprecedented volume of data, up-to-the-minute insights, and a truly global audience mean that the market research industry is constantly changing in an effort to keep up with changing consumer preferences.



In this report, read… Continue

Did you know more than 7,000 languages are spoken around the world today?



With so many languages spoken, the possibilities for misinterpretation are endless! A recent study reported that different languages had varying perceptions of time, size, color as well as broader concepts like intentions, gender and blame.



It’s certain some messages are bound to be lost in translation!



In the market research (MR) community, languages can have a huge impact on study… Continue

Choosing the right methodology for your goals

Whether good, bad or ugly, customer feedback is your ally for growth! Capturing consumer opinions lets you know what’s working, what isn’t and what needs to change. While there are multiple ways to collect feedback and sentiment such as online surveys or in-depth/telephonic interviews (IDI/TDI), how will you know which approach works for your goals?

With online surveys, you can collect quick inputs from large groups of customers at…

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