Martech Interview with Rick Kelly on Customer Experience

Brand loyalty is contingent upon customer experience. If customers aren’t satisfied with a brand, don’t trust a brand and don’t respect a brand, then their loyalty to a brand will be nonexistent. In an Martech Interview on customer experience, Rick Kelly talks about all of those factors come back to customer experience. With hundreds of digital touchpoints available now, customer purchasing patterns are more varied and…

Customer Data Platforms For Data Driven Growth

In the past decade, first-party data has exploded. Marketers now have more first-party customer data than ever before, and it’s spread across more systems than ever before too. And expectations to deliver highly personalised experiences have also increased exponentially. To help organisations make the best use of their customer data to drive success, in 2013 David Raab founded the Customer Data Platform (CDP) Institute, a vendor-neutral…

Answers-Based Digital Marketing Strategy

In order to develop a solid answers-based digital marketing strategy, your multi-location business must first understand customer needs. This blog will give you a walkthrough of techniques that can give your brand tap market ridges. There are several areas your business can leverage to better understand market needs. So why is an answers-based marketing strategy necessary? Now more than ever, consumers crave convenience. They want to find the…

Martech Interview with Myles Madden on Performance Marketing

Making decisions solely based on numbers can be very misleading, especially in marketing. In an Martech Interview on Performance Marketing, Myles Madden talks about Performance marketers are known for having very little business acumen and seen as the “Facebook Ads person” or “Google Ads person”. Coupling this qualitative feedback with the quantitative data will allow performance marketers to make better judgments on the…

Martech Interview with Rasika Narang on Digital Advertising

Marketing is central to driving business growth today. In an Martech Interview on Digital Advertising, Rasika Narang(SVP, Marketing at Viant Technology) talks about digital advertising renaissance with Adtech and Martech! One of our core values (my favorite) is called FIO – Figure it Out. This defines our entrepreneurial spirit – which is one of the things that sets the company apart.

The digital marketing ecosystem…

Martech Interview with Ryan Berman on Mobile Marketing

TallBob stands as the most trusted partner for SMS/MMS, Mobile Engagement, & Mobile Analytics in all of Australia. Ryan Berman, the CEO shares his perspectives in Martech Interview on Mobile Marketing about personalization and its role in mobile marketing. Personalised messages and experiences can really build loyalty when you plan and understand engagement.

Predictive analytics the future of digital marketing. Without…

The Best Conversational AI Chatbots for 2022

Customers have some set of specific questions about your services or want information about your company, that’s where Conversational AI chatbots 2022 come in the picture! Conversational AI is all about the programming that allows a machine to mimic and converse with humans. We can simply say that AI-chatbots use conversational AI to understand and have a conversational experience with humans!

What Is A Conversational AI…

Intelligent Marketing Starts With Customer Intelligence

With the increasing martech platforms, Intelligent Marketing plays a crucial role. And, CI is one of the first steps to efficient CX. So, how to mingle them both? Can you picture Marketing without AI? It’s next to impossible now. The reason is the change of approach in a marketer’s decision-making. An integrated suite or a “best of breed” software? Marketers have to get the best according to their organization’s needs. And that…

What are the benefits of email marketing?

You’ll have answers to questions like- What are the benefits of email marketing? How to get started with email marketing? Email marketing can produce great results for small firms with limited marketing costs. The following are the most significant advantages that email marketing can provide for small businesses:

High Return on Investment (ROI) - You can boost this number by adopting strategies like a double opt-in, A/B testing, and…

Martech Interview with Ian Dix on Demand Generation

Content marketing and demand generation marketing are two different entities for most businesses. They need a new type of demand generation that relies entirely on buyer intent. In an Martech Interview on Demand Generation your ABM platform data might tell you what account is interested, but not specifically who is interested. Is it one person doing a lot of research? A lot of folks? Prior to our solution, you never knew, and your…

Conversational AI Making Business Replies Easier

With advancing technologies, the world is becoming more digital, where Conversational AI is readily being used to allow easy communication between machines and humans. Conversational AI Chatbot is becoming common day by day. Not only for commercial objectives but also for entertainment. When computers converse with humans, developers put forth a lot of effort to make the interactions as human-like as possible.

Whether you’re…

Data analysis in Qualitative research

Data analysis can tell you what is happening, but it won't tell you why. So qualitative approaches are a must to bring together the what and the why! An enticing thought advancing towards AI, ML, and predictive analytics is that more data is better. Why wouldn’t it be? As data is the new fuel of the upcoming digital economy, the quantity of data matters. But does quantity ensure quality data? How does it impact companies? The technologies required…

Top 5 Customer Intelligence Trends 2022

Customer intelligence fosters the development of a long-term CX strategy that incorporates data and automation to deliver highly relevant and seamless experiences. So, here we are with the top five CI trends 2022 you must know of-.Customer intelligence Trends 2022, also known as the voice of the customer or customer analytics, is a discipline under Customer Relationship Management (CRM) encompassing technologies like feedback management, social…

Improve Your Google Business Profile With 5 Steps

In November of 2021, Google changed the name of its platform, Google My Business, to improve Google Business Profile (GBP). With this name change also came a local search update. Recent data shows the power of GBP – over half of GBP interactions lead to website visits. Similarly, 64 percent of consumers have used Google Business Profiles to find contact information. Whether you’re just getting started with GBP or your listings only…

Email Marketing for Small Businesses

Email marketing is one of the most effective ways to keep your consumers engaged and grow your small business. The majority of customers think marketing emails influence their purchasing decisions, and many of them say they buy directly from marketing emails at least once a month. The Email marketing for Small Businesses is a powerful marketing channel, a type of direct marketing that uses email to promote the products or services of your company.…

Marketing To Women In 2022

In an ever-competitive market, meaningfully connecting with your consumers means understanding their differences. Here’s what marketing to women in 2022 looks like! The reason marketers emphasize so much on buyer personas is because of the fact that you can’t target all customers the same way. Marketing strategies can’t be one-size-fits-all.

With women driving the majority of consumer spending, there’s an incentive in understanding what makes the…

Top Predictive Analytics Platforms

Large volumes of data are generated by businesses today, providing a significant chance to become more robust, avoid mistakes, and better meet the customers’ needs. Predictive analytics software are evolving. With AI enhancements, easy use, and a focus on both data scientists and business users, these tools are becoming more business-critical than ever. We are all aware that data is critical to a company’s success. And the most significant lesson you…

Top Digital Marketing Automation Tools

Digital Marketing Automation: This concept refers to software technologies designed for marketing departments & so the resources can be allocated toward other parts of the marketing budget and meeting strategic objectives. Digital marketing automation tools, however, should not be used in any unethical way.

Digital Marketing Automation is the practice of enhancing social interactions using automated tools. The process comprises…

Behavioral Segmentation Definition & Examples

Data collection is at the forefront of many business owners’ minds. The ability to know your customers inside and out can be of great benefit when it comes to effective digital marketing and business growth. Behavioral segmentation is a modern approach to understanding the psychology of customer interactions. In this article, we will explore what it is and Behavioral Segmentation Definition & examples of how it can be used to…

Top 5 Interactive Content Platform to work

The WOW factor about top Interactive content Platform is active participation and personalization for customers. But why is this the right time to include it in your content strategy and how can you do it? People are attracted to your site when there is an effort in every little bit. Articles, graphs, animated infographics, and other dynamic featured content must be compelling enough for customers to see that effort.

Most content…