As per the estimates from both Deloitte and Forrester, online shopping will break the ceiling this year. With the holiday season on the heels, online retail sales will penetrate 20.2% of the North American market, which is an unprecedented level of growth. Every category from beauty, health & wellness to consumer electronics and home furnishings will see a surge in demand. Hence, it is high time for retailers to pull up their socks and prepare well for the holiday season. Magento…

Social Media presence has become a necessity for e-commerce businesses that want to expand their reach. It is an effective tool for creating customized feeds and driving optimum traffic to e-stores. People who join Instagram, provide the social media giant their personal information and thus assist in creating one of the best marketing tools in the digital age. The information enables brands to create tailored content to target the right audience and drive conversions. For instance, a person…

As the world of digital marketing continues to grow, businesses have to face difficult questions about their online marketing tactics. Gone are the days of traditional marketing when a well-positioned billboard or television ad would generate enough leads to last a lifetime. A one-size-fits-all approach to lead generation does not work anymore. Targeting different audience segments to generate leads requires a deep understanding of various tools and strategies. These genuine leads will…

According to statistics, there are more than 250,000 active e-commerce stores running on Magento. The number might look small when compared with the total number of websites. However, in terms of online stores, it is about 12%. A hugely popular e-commerce development platform, Magento, continues to perform at a very high level. If you are contemplating starting your e-commerce store dealing with home decor, there is no better option than Magento. Being an open-source e-commerce platform,…

As per the estimates from both Deloitte and Forrester, online shopping will break the ceiling this year. With the holiday season on the heels, online retail sales will penetrate 20.2% of the North American market, which is an unprecedented level of growth. Every category from beauty, health & wellness to consumer electronics and home furnishings will see a surge in demand. Hence, it is high time for retailers to pull up their socks and prepare well for the holiday season.…

The food industry is evolving at an accelerated pace. The global food domain is estimated to be worth 12.24 trillion dollars by the end of 2020. Those who want to expand their current customer base and boost revenue should focus on establishing a strong online presence. It is a cost-effective way to reach target customers and get an edge over competitors. However, just having a website is not enough anymore, because there is huge competition in the digital domain. Therefore, you need an…

Running a successful e-store requires a deeper understanding of several factors such as analyzing consumer behavior, decoding the latest and upcoming marketing trends, technical integration, and more. With the novel online shift this year, consumer behavior and preferences have changed quite drastically. Therefore, e-commerce stores need to stay up-to-date with all the new trends if they want to stay relevant in this highly dynamic marketplace. Fortunately, Magento development company comes…