On-page SEO, the foundation of SEO and digital marketing, is the suit of activities that the SEO experts do to increase the visibility of a website in SERPs that results in more traffic and leads. On-page SEO score is the key metric measured in four domains: user experience, technical, responses, and search engine friendliness. To succeed in all the four parameters,…

As the marketing and buying behavior is changing fast because of increasing dependency upon the technology especially after the Covid-19 pandemic, the scope of the role of a PR company is evolving fast. Now, it is not limited just to create advertisements and release in media. The role of the best PR company in India has gone beyond traditional concepts; the…

On May 28, 2020, Google made an announcement about a new ranking algorithm that will be roll- out soon to judge the website quality on the scale of users’ experience of interacting with web pages. If Google judges that the visitors wouldn’t get a nice experience while staying at your web pages, it may pull down the existing ranking position. The new update is named-…

Public relationship in any business is also not immune to the globally experienced fundamental shift in marketing practices. After Mid-March 2020, it is almost four months period that has changed the social landscape for marketing forever. Now, as the unlock process has been started, businesses are geared to take a fresh start with new marketing strategies. Believe…

People always say that content is King content is not going to go out of fashion ever. But content it’s not like every kind of content always works. Content needs a strategy. To develop really good content for the benefit of what benefit of marketing your product and services, need to find out one needs to find out first of all about their target audience.

What…

According to the WHO, this pandemic is not going to end very soon. The entire world is working towards creating a vaccine for COVID -19. It’s already been more than six months that the Hunt for COVID vaccine is on. In this race of creating vaccine Oxford University, has taken lead. The entire world is expecting a vaccine in the next six months’ time, whereas the…

Today in the time of this pandemic people are very careful about spending their earned money in any kind of marketing activity. But as we know that people are using PR exercise as their marketing nowadays.

Many people raise this question that why my PR strategy with all my public relations exercises not working?

Is my PR company doing anything wrong?

Or…

It is important to hire a top PR agency to solve all the communication-related problems.

Communication is the pillar of all the needs of the company. Right communication is required to communicate write messages to your target audience. The right communication skills and strategy become a savior for branding and positioning.

In these times a Public relations…

The best PR agency is putting its best foot forward.

India has been seeing quite a raise in daily coronavirus cases. The number of coronavirus cases is about to touch the mark of 20 lac in India. But the recovery rate is also quite high. This is a positive sign for Indians.

Delhi was amongst the top 3 states with the highest number of COVID-19 cases, but…

“Advertising is what you pay for, publicity is what you pray for” – Helen Woodward

Well, the first question that arises to one’s mind after reading this statement is that if

one cannot pay for publicity than what should s/he do to publicize his/her

organization?

If your quest to find a meaningful answer to this question is still not over, then…

It’s always the right time to hire a PR agency.

Companies around the world are looking at better ways to promote themselves. But at the same time due to this COVID situation, companies are not spending money on promotion. The situation is unprecedented and it will take some time to control this situation.

But then what are the options left for the…

PR bringing the confluence of brand and target audience.

In the recent years Public Relations has gained much popularity as a career option. Meant for establishing communication between the client and target audience, PR services helps creating the visibility of the brands or products. The increase in PR agency in Delhi, NCR is a proof of it.

But it is not…

PR is definitely not an advertisement.

There is a difference between speaking about ourselves and someone else mentioning our name. When someone else mentions our name, it looks like they are impressed by our work or actions. Hence it builds credibility. Many people around the world confuse PR with advertisements. If someone wants to understand PR, the person has…

Once your mindset changes, everything on the outside will change along with it. Steve Maraboli

To succeed an individual needs mindset. At the same time, a company that is made by people also requires a mindset to succeed. Mindset is everything while one thinks about growth. I guess you are aware of the story of the elephant and small rope. That small rope defines…

What comes to mind when you see a Red-Bull bottle in front of you? Red-Bull has become synonyms for adventure. The perception was not being created in a day. It has been more than a decade that Red-Bull in sponsoring almost all top-notch adventure sports events around the world.

Not just Red-Bull but, many other brands like Vicks, Apple, Nestle, etc. were being…

It is more than that; it is about creating unique stories.

What many people understand about the publicists is that we are the bridge between media and brand and, our job entails passing the brand information to the journalists. But this is not true. Our job does not only entail passing of the information to the journalists. It also has a lot of other…

Today the coronavirus cases in India are growing. India is recording than 65,000 new cases every day. It seems like this is not going to end soon. But the best part about it is; the recovery rate in India is still much better. There are many states like Delhi, Mumbai, Kerela that have seen a recovery rate of more than 90 percent. The government is trying its best to…