Even though emotions are not necessarily logical or rational, they can have a heavy influence on customer actions, with respect to the brands, products or services they choose. Positive emotions during different stages of the customer journey can impact future experiences with your brand, often improving loyalty, retention and advocacy.

Emotions are no joke, after all!

However, even if customers have distinct emotions around your products, solutions or your brand, capturing and…

Patient satisfaction and experience are high priorities for healthcare institutions today. Especially when patients see themselves as buyers of healthcare services. They know that if a healthcare provider can’t deliver the services they’re looking for, there are others who can. As hospitals and medical businesses realize that healthcare has become a value-based system and patient rights are necessary, providing quality healthcare can be a crucial differentiator.

Improving patient…

To create a path to better health, healthcare market research must be prioritized!

Our world has been battling a pandemic for months on end. Though the healthcare industry has been overworked, doctors, nurses, hospitals, pharma companies, medical equipment providers and others have focused consistently on providing optimal patient care.

However, in an industry as people-centric as healthcare, it’s important to have a deep understanding of patient behavior to improve patient…