Ultimate Guide to Competitive Marketing Intelligence

Competitive marketing intelligence supports businesses in making more informed decisions. But, how can you turn data into a strategic advantage? Sales and marketing professionals use competitive intelligence to gauge what’s working for the customers and what’s not. It gives them a holistic view of the market to do a SWOT analysis. With this, they understand the customer better and move ahead in a way that drives revenue and brand…

Digital Advertising is better with Adtech

Ad tech is designed for advertisers to make better use of their budgets. And agencies are trying their best to come up with strategies in real-time. But how does digital advertising benefit from Adtech? Ad tech refers to a set of technologies used to manage advertisements across several channels, such as search, display, video, mobile, and social media. Features like targeting, design, bid management, analytics, optimization, and automation…

Top Customer Engagement Strategies for 2022

The changing business landscape and technology evolution need marketers to rethink their customer engagement strategies. How should we embrace this shift? Now that your customers are engaging with your business using new digital methods such as push notifications, chatbots, and interactive content, marketing engagement strategies must go through an overhaul. It’s the engagement economy. Most brands are investing in design and content. You…

Video Marketing Is Important On Social Media

In an era of YouTube, Livestreams, Instagram, Facebook, Whatsapp, webinars, and LinkedIn, it is clear that video marketing is significant on social media. Content marketers have identified several advantages of video promotion in their social marketing strategy. Video marketing can give an important lead for boosting customer engagement. Video marketing is a strategy to reach the targeted audience and promote a service, brand, or product…

When it comes to managing your expanding business, you need software that goes beyond what Excel spreadsheets do. That is where CRMs come into the picture! Dive in to know about the top CRM systems for small business.

https://www.martechcube.com/top-5-crm-systems-for-2022/

Complete Guide to Digital Asset Management

While managing digital assets, the task is to amplify human capabilities and increase productivity. But what is the best possible way to do that with DAM software? While managing digital assets, the task is to amplify human capabilities and increase productivity. But what is the best possible way to do that with Digital Asset Management software?

Digital asset management is nothing but a system or software that aids an organization…