A few years ago, Adidas was fading away in America like a tired 1970s rock band, its once-iconic three stripes producing more nostalgia than sales. adidas zx 750 black But the German sports brand found a more contemporary beat by partnering with rapper Kanye West and other pop culture icons and aggressively engaging its target.

Suddenly, kids began buying the shoes their parents wore, now infused with retro chic. They…

The sportswear giant released an advert last week featuring women who team traditional clothing with trainers while they run, nike wmns air max 90 skateboard and ride horses, sending a powerful message that women should be free to defy societal norms.The ad from Nike Middle East opens with a women stepping outside wearing a hijab along with Nike’s activewear.

She looks nervous at first, but begins to pick up her pace despite getting…