We all are happy to learn about the news of the Covid vaccine. India has almost vaccinated more than 6 lac, health workers, already and the no of cases coming daily are also low. The recovery rate in India is also quite high and touching almost 97 percent. So how these things are going to affect the businesses and what can we expect?

Look, we all understand the…

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Earning impressive and goal-oriented media coverage is no more an easy task especially during pandemic hit 2021. Striking even a minor wrong tone can deliver multidimensional undesired impacts to leave you with a weakened brand image. Media pitching is an integral part of any PR strategy to keep the brand in the marketplace noticed. The Covid-19 pandemic has created…

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The strategic public relationship plays a very crucial role in impressive communication with the target audience to improve business repute and awareness. Many businesses mix PR with marketing and advertising but PR is very different from both. The advertising is primarily based on promoting a particular product through paid media channels; the content is created to… Continue