Knowing what units your corporation apart from the competition—and the place it falls short of expectations—can help you higher serve your goal clients. Direct opponents sell a similar services or products to a similar audience. These are doubtless the businesses that first come to mind if you consider your competition. For instance, McDonald’s doubtless considers other quick food burger chains like Wendy’s and Burger King to be its direct opponents. You can do a competitor evaluation at a high…See More