Cross-channel and cookieless: How measurement will develop in 2021The role of viewer fragmentation, the deprecation of third-party cookies, customer privacy, and walled gardens in future measurement services.30-second summary:The pandemic has actually triggered major shifts in the manner in which advertisers operate, making it more vital than ever to be able to prove ROI and make every ad dollar countThe failure to track reach and frequency is among the greatest issues with cross-platform ad…See More