The creation of a consumer self-service portal requires ongoing work. Making customer journeys more natural involves ongoing learning and feature updates to provide a greater client experience. Here are some justifications for why you ought to start down this road if you haven't already.

Why self-service is crucial

We can all attest to the convenience of self-service from our own experiences as customers. Although we already know this to be true, here they are nonetheless: More than 70% of Gen Y or millennial clients (those between the ages of 25 and 40) prefer the option of applying for or renewing policies online. Customers rarely switch to the competition when insurance companies offer this capability. Gen Z will naturally demand it as they grow to be a significant demographic.

The majority of us do not have time during a busy workweek to shop, look for a suitable policy, or take time off to file insurance claims due to the increasing craziness of our lives. In order for us to handle this in our leisure time, our service providers must be reachable around-the-clock. Only self-service portals make this possible.

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