Tinder’s journey from a college project to a global phenomenon teaches about mobile app development . Swiping, location-based matching, and visual appeal made it a hit. Making money through subscriptions and smart marketing fueled its rise. In 2022, Tinder made $1.79 billion in revenue, boasting 75 million monthly active users and 10.9 million subscribers. Approximately 60% of the best dating app users are under 35, and three-quarters are male.