Ebook How to Get the Best Creative Work from Your Agency Kindle download So, apart from trusting your agency to execute a flawless campaign, the most important contributing factor towards a successful creative idea is to start with the perfect creative brief. In my many years of working in advertising agencies, the creative brief was referred to in almost reverent terms.
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How to Get the Best Creative Work from Your Agency: Advertising, Interactive, and other Marketing Communications, fifth edition Since publication of the first edition of Nancy Salz’s classic guide, thousands of marketers like you have gained the insights and skills to work most productively with their agencies to get the best advertising, direct response, promotion, and other marketing ...
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How to get the most from your agency relationships in 2017. Share this article on LinkedIn; ... Being a great client also means giving partners the breathing room to do their best work. While quick turns are sometimes ...
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